Jerald is one of the world’s leading authorities in the drinks space who, over the course of his 20 years as director of BTI, has professionally reviewed and analyzed over 75,000 wines, beers, and spirits and trained hundreds of hospitality and drinks professionals in the science and art of critical liquid evaluation and sensory analysis. Leveraging his deep knowledge and vast experience, he collaborates with beverage brands of all sizes seeking to create great products and winning marketing and sales strategies. Over the past two decades, Jerald has worked closely with the world’s most-admired beverage brands and holding companies, including Diageo, Pernod-Ricard, Beam-Suntory, PepsiCo, Heineken, Starbucks, Bacardi, Campari, MillerCoors, Brown-Forman, and the Boston Beer Company.

Frequently sought out for his expertise and analysis, Jerald has contributed and provided articles, insights, and critiques to media that include The Wall Street Journal, The New York Times, CNBC, The Chicago Tribune, All About Beer, The New Yorker, BBC, and Restaurant Hospitality, and many others.

A graduate of the University of Chicago with a BA in Economics and post-graduate work in the arts, Jerald has amassed certifications and honors that include being valedictorian of his class at The Chicago Wine School, a Certified Sensory Specialist by The Siebel Institute of Technology, Pilsner Urquell’s Beer Connoisseur #2 (the late, great drinks author and BTI panelist Michael Jackson being #1), and an appointment as ‘Cavaleiro’ by the Confraria do Vinho do Porto—an honorary Portuguese Knighthood for his service in the understanding, appreciation, and promotion of Port wines.

Debra manages the day-to-day operations at Beverage Testing Institute.  With over 30 years of experience working in hospitality with a focus on food and beverage, Debra not only understands beverages from a product standpoint, but from the context in which beverages are consumed and brand loyalties are forged.

With a degree in restaurant management and extensive experience managing large-scale events at prestigious and high-profile occasions including the Kentucky Derby, Debra keeps a laser-like focus on efficiency and achieving objectives.  Clients and partners benefit from Debra’s ability to bring simplicity and order to complex undertakings.

In addition to bringing her culinary expertise to bear for clients and partners, Debra also volunteers by teaching cooking classes for Share Our Strength, a national organization working to end childhood hunger in the United States.

Laura joined the Beverage Testing Institute in 2017 and uses her strong analytical and strategic planning skills to help brands effectively make data-driven production and marketing decisions. She has moderated over 400 BTI focus groups analyzing over 10,000 wines, beers, and spirits using industry-leading sensory analysis methodology.

A passionate advocate for the craft spirits industry, Laura holds a WSET Level 3 Award in Spirits and she is a Certified Specialist of Spirits from The Society of Wine Educators. She brings over a decade of professional experience to bear for BTI’s clients and partners.  Recognized for her expertise in the beverage industry, she has presented at major industry events including the National Restaurant Association’s BAR show and American Distilling Institute’s Craft Spirits Conference.

Major brands trust Laura’s deep understanding of consumer tastes and preferences, and she recently co-executed a national consumer taste test for Jim Beam Black—the first of its kind in the US alcohol industry.  She has successfully worked with household-name brands including Heineken, Stoli, Glenfiddich and Kirkland Signature, as well as trade groups that include the New Jersey Wine Growers Association and Arizona’s Willcox Wine Country.

Diana’s status as a hospitality industry veteran has been cultivated through 20+ years of managing, serving, and bartending in Chicago’s top restaurants and nationally recognized cocktail lounges.

In addition to working in tandem with critically acclaimed and James Beard Award-winning chefs and restaurateurs, she is a whiskey aficionado and wine professional, having earned recognition for her intensive studies from the Court of Master Sommeliers. Her sales and marketing career boasts portfolio management from boutique Italian wines to craft-heavy spirits, and she further honed her whisky expertise as brand ambassador for both The Balvenie and Glenfiddich Single Malts.

Diana’s vast industry experience and personal values of empathy and hospitality are the driving force behind her interpersonal communications, and she draws upon this wealth of wisdom when sharing sales and hospitality insights with BTI clients.

Matthew’s combination of on-the-ground industry experience and sharp aesthetic eye provides contemporary and creative marketing solutions for BTI’s clients. Cultivated over a decade, Matthew’s tenure in the hospitality industry has spanned the food, beverage, and marketing realms. He has spent time in both front and back of house roles with the world-renowned Alinea Group, pounded the pavement in wine distribution and retail, and crunched numbers and built successful campaigns for the national reservation system Tock. Further building on his experience and education, Matthew has earned a Bachelor’s of Arts in Advertising from DePaul University, a Culinary and Hospitality Associate’s Degree from Kendall College, and numerous certifications from the International Sommelier Guild

When he’s not behind the BTI desk, you can find Matthew at the stove or in front of the oven creating delicious pastries for his beloved side-hustle, Only Child Bakery.