We’re the research, review and engagement company that has been
helping alcohol beverage brands be better since 1981.

Independent, unbiased reviews.

For five decades, we’ve been uniquely the fairest and the most consistent organization of our kind. Amplify your brand with a published review from America’s longest-running international alcohol beverage evaluation platform.

Actionable insights, exclusively
for the beverage industry.

Learn what matters to decision makers. Find out what keeps bartenders from engaging with your brand, how your bottle will stand out on the shelf, and how consumers will best receive your brand’s message. We specialize in product development, pre-release screenings, viability analysis, and product optimization.


view case study


view case study


view case study

More engagement, better impressions.

We help liquid brands reach consumers and the trade through strategic distribution of content and engaging experiences.

Powerful messaging, with integrity.

Make a statement with a bold advertising claim. We navigate the maze of legal hurdles, test design, research and logistics that lead to preference and superiority claim substantiation.

The Lab

BTI’s sensory lab is an exceptional research resource for the industry. Learn how our obsession with details creates the most professional tasting environment in the country.

Vet and certify.

AVA’s, trade groups, events, and private label sellers need an independent body to verify quality, uphold standards and keep out what doesn’t belong. Our company is the go-to resource for specialized alcohol beverage quality verification and development.

The BTI Leaderboard

Browse though BTI’s top rated and trending SKU ‘s below.

June 2021
Trending Spirits

Industry Insights

Keep up with the latest analysis and projections from BTI.

"The consistency and broad consumer reach of BTI ratings and reviews really solidified the quality message of our artisan brand and helped us build a well-distributed and highly regarded specialty portfolio of beers."
Laurent-Xavier Gilbert,
VP Development at La Brasserie Unibroue
"The BTI rankings have an effect on what restaurants put on their wine lists, and ultimately on what you might be drinking."
Joe Gray,
Editor, Chicago Tribune
"BTI is still the outstanding tasting organization, uniquely independent. Keep up the good work!"
Jan Wells,
VP of Marketing, Cannon Wines
"Beverage Testing Institute is a professional operation with a professional approach. I like that they are committed to truly blind tastings and that their reviews are comprehensive and informative. We highlight the reviews in our tasting room and post them on social media; the consumer response is very positive. "
Edwin Richards,
Winemaker/Owner, Adastra
“Our BTI awards have helped us with our US distribution. Sales have increased form 0 cases to 250 cases in just a couple of months. We opened two new accounts in Seattle and New York.”
Eduardo Aguirre Victoria,
Terre de Vignerons
“[BTI's] is well known as a main reference for connoisseurs, experts and followers of spirits.”
Otto Flores,
Ron Barcelo
"We have used (BTI) for the last 5 years and couldn’t be happier. They always have great customer service and support! Not only do they have detailed professional reviews and tasting notes, the addition of the metallic stickers and shelf-talkers help us capture customers, and drive bottle sales. The trophies, medals, and printed awards are displayed as center pieces in our tasting room. Their website is easy to navigate and has great product information."
Mike Huffman,
Whidbey Island Distillery
“Our winery has had BTI rate our wines for a number of years. We use the bottle stickers and shelf talkers for both education and to enhance our marketing. We have had distributors request bottle stickers, and during wine pourings, we use the shelf talkers as a customer take away. We appreciate the information written by BTI since we find it to be concise, descriptive, informational, and a well rounded review of our wines.“
Janet Soderberg,
Alamira Wines, Vistaflores Estate
When we found out that our 20 year Pappy Van Winkle had been entered in BTI's 1997 World Spirits Championships and received their 99-point rating, that’s when we started getting calls from distributors around the country looking for our whiskey.

That was a benchmark moment for our business. Every time we received a high rating from BTI over the years, interest increased for our brand.

We owe a lot to the Beverage Testing Institute for our success.
Julian P. Van Winkle, III,
President, Old Rip Van Winkle Distillery

Brand Partners