Five Steps to Sales Through The “Buy It Now” Button on Your Tastings.com Review Page

April 8, 2020
by Laura Kruming-Berg

Take Advantage of the 291% Increase in E-commerce Liquor Sales

According to Nielsen, e-commerce sales of alcohol have skyrocketed 291% compared to pre-COVID-19 periods. Based on Tastings.com’s search traffic, we predict that e-commerce sales will stay elevated long after shelter-in-place orders expire. How can you thrive in this rapidly shifting market? Our new trade portal allows you to seamlessly convert review page views to sales on your e-commerce platforms and through partner retailers and delivery services.

The launch of our new trade portal has made our “Buy It Now” button more valuable than ever. As we know, consumers are increasingly turning to reviews before they make purchasing decisions. You can direct those curious consumers right to the point of purchase by using the BTI Trade Portal to input custom links to online retailers carrying your products. Follow the steps below for increased sales opportunities.

Step one: Log in to the portal at secure.bevtest.com

Step two: Click on “E-COMMERCE”.

Step three: Click on the pencil icon for the specific product you would like to link up.

Step four: Enter direct links to your product’s page on retailers that are currently selling this specific product. Don’t just link to the retailers homepage, make sure they land directly on your product’s page for that retailer. You can link to any other site that indicates where your products can be purchased.

Step five: Repeat steps three and four until all your products have been linked. You will see the links immediately when you click on the Buy It Now button on your product’s review page.

Stay tuned for our “Try It Now” button that will allow you to link to bars and restaurants carrying your products.

Questions about using the portal? Get in touch with us at support@bevtest.com

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Alamira Wines, Vistaflores Estate

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President, Old Rip Van Winkle Distillery

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Corporate Buying US, ALDI Inc.

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Atlas Imports

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