Six Steps to Sales Through The “Buy It Now” Button on Your Tastings.com Review Page

Take Advantage of the 291% Increase in E-commerce Liquor Sales

According to Nielsen, e-commerce sales of alcohol have skyrocketed 291% compared to pre-COVID-19 periods. Based on Tastings.com’s search traffic, we predict that e-commerce sales will stay elevated long after shelter-in-place orders expire. How can you thrive in this rapidly shifting market? Our new trade portal allows you to seamlessly convert review page views to sales on your e-commerce platforms and through partner retailers and delivery services.

The launch of our new trade portal has made our “Buy It Now” button more valuable than ever. As we know, consumers are increasingly turning to reviews before they make purchasing decisions. You can direct those curious consumers right to the point of purchase by using the BTI Trade Portal to input custom links to online retailers carrying your products. Follow the steps below for increased sales opportunities.

Step one: Log in to the portal at secure.bevtest.com

Step two: Click on “My Reviews”.

Step three: Click on the “Reviews” tab.

Step four: Click on the pencil icon for the specific product you would like to link up.

Step five: Enter direct links to your product’s page on retailers that are currently selling this specific product. Don’t just link to the retailers homepage, make sure they land directly on your product’s page for that retailer.

Step six: Repeat steps three and four until all your products have been linked. You will see the links immediately when you click on the Buy It Now button on your product’s review page.

Stay tuned for our “Try It Now” button that will allow you to link to bars and restaurants carrying your products.

 

Questions about using the portal? Get in touch with us at support@bevtest.com

Interview With Drizly’s Liz Paquette – BDMA Webinar Archive

On April 30, 2020, BTI Director Jerald O'Kennard, Bond Moroch's Jordan Friedman, and Clout's Michon Ellis interviewed Liz Paquette, Director of Brand at Drizly, about her insights on customers, tactic...

Capturing the Enlightened Consumer: Conscious Brand Definition with Uncle Nearest’s Fawn Weaver and Chris Benziger of Benziger Family Winery

With a beverage market that is growing at an exponential rate, it is becoming increasingly difficult for any brand to stand out from its competition. This is especially challenging as consumers and be...

Behind the Scenes of BTI’s 2020 Rum Review

Check out the Q&A on Zavvy where BTI director, Jerald O'Kennard shares a behind the scenes look at the 2020 Rum review with American Rum Report....

Alcohol Marketing During COV-19 – BDMA Webinar Archive

On April 7, 2020, BTI Director Jerald O'Kennard, Jordan Friedman from Bond Moroch and Michon Ellis from Clout discussed tactics and recommendations for beverage alcohol brands looking to make an impac...

Thriving in the Era of COVID-19

Beverage brands are scrambling to figure out how to keep their businesses moving forward in a time of shuttered restaurants and bars, shelter-in-place orders, and the economic uncertainties that are c...

"The consistency and broad consumer reach of BTI ratings and reviews really solidified the quality message of our artisan brand and helped us build a well-distributed and highly regarded specialty portfolio of beers."
Laurent-Xavier Gilbert,
VP Development at La Brasserie Unibroue
"The BTI rankings have an effect on what restaurants put on their wine lists, and ultimately on what you might be drinking."
Joe Gray,
Editor, Chicago Tribune
"BTI is still the outstanding tasting organization, uniquely independent. Keep up the good work!"
Jan Wells,
VP of Marketing, Cannon Wines
"Beverage Testing Institute is a professional operation with a professional approach. I like that they are committed to truly blind tastings and that their reviews are comprehensive and informative. We highlight the reviews in our tasting room and post them on social media; the consumer response is very positive. "
Edwin Richards,
Winemaker/Owner, Adastra
“Our BTI awards have helped us with our US distribution. Sales have increased form 0 cases to 250 cases in just a couple of months. We opened two new accounts in Seattle and New York.”
Eduardo Aguirre Victoria,
Terre de Vignerons
“[BTI's] Tastings.com is well known as a main reference for connoisseurs, experts and followers of spirits.”
Otto Flores,
Ron Barcelo
"We have used Tastings.com (BTI) for the last 5 years and couldn’t be happier. They always have great customer service and support! Not only do they have detailed professional reviews and tasting notes, the addition of the metallic stickers and shelf-talkers help us capture customers, and drive bottle sales. The trophies, medals, and printed awards are displayed as center pieces in our tasting room. Their website is easy to navigate and has great product information."
Mike Huffman,
Whidbey Island Distillery
“Our winery has had BTI rate our wines for a number of years. We use the bottle stickers and shelf talkers for both education and to enhance our marketing. We have had distributors request bottle stickers, and during wine pourings, we use the shelf talkers as a customer take away. We appreciate the information written by BTI since we find it to be concise, descriptive, informational, and a well rounded review of our wines.“
Janet Soderberg,
Alamira Wines, Vistaflores Estate

Brand Partners