DIFFERENTIATE.

AMPLIFY.

CAPTURE.

OUR PEDIGREE

BTI is so much more than a competition. We’re the source that started it all, the one with the most consistent scoring in the industry, the one so committed to unbiased product testing that we adhere to the strictest ASTM guidelines.

"Our BTI awards have helped us with our US distribution. Sales have increased from 0 cases to 250 cases in just a couple of months. We opened two new accounts in Seattle and New York."

– EDUARDO AGUIRRE VICTORIA, TERRE DE VIGNERONS

Amplify your reach.

Your brand needs an accolade from the source consumers trust, the one that introduces your product to the trade, the one that keeps your brand top-of-mind, the one that uses SEO to influence purchasing decisions, the one with built-in social media amplification, the one that provides seamless conversions to sales through its publication Tastings.com.

Who's evaluating these products?

BTI’s panels are extraordinary research tools stacked with trade buyers and influencers like beverage directors, sommeliers, retailers, bartenders, and journalists. We train these decision-makers as sensory analysts on our industry-leading methodology and custom software.

Click on a category to learn more

 

wine  beer  spirits  cider  mead  sake  cocktails non-alcoholics water

"The consistency and broad consumer reach of BTI ratings and reviews really solidified the quality message of our artisan brand and helped us build a well-distributed and highly regarded specialty portfolio of beers."
Laurent-Xavier Gilbert,
VP Development at La Brasserie Unibroue
"The BTI rankings have an effect on what restaurants put on their wine lists, and ultimately on what you might be drinking."
Joe Gray,
Editor, Chicago Tribune
"BTI is still the outstanding tasting organization, uniquely independent. Keep up the good work!"
Jan Wells,
VP of Marketing, Cannon Wines
"Beverage Testing Institute is a professional operation with a professional approach. I like that they are committed to truly blind tastings and that their reviews are comprehensive and informative. We highlight the reviews in our tasting room and post them on social media; the consumer response is very positive. "
Edwin Richards,
Winemaker/Owner, Adastra
“Our BTI awards have helped us with our US distribution. Sales have increased form 0 cases to 250 cases in just a couple of months. We opened two new accounts in Seattle and New York.”
Eduardo Aguirre Victoria,
Terre de Vignerons
“[BTI's] Tastings.com is well known as a main reference for connoisseurs, experts and followers of spirits.”
Otto Flores,
Ron Barcelo
"We have used Tastings.com (BTI) for the last 5 years and couldn’t be happier. They always have great customer service and support! Not only do they have detailed professional reviews and tasting notes, the addition of the metallic stickers and shelf-talkers help us capture customers, and drive bottle sales. The trophies, medals, and printed awards are displayed as center pieces in our tasting room. Their website is easy to navigate and has great product information."
Mike Huffman,
Whidbey Island Distillery
“Our winery has had BTI rate our wines for a number of years. We use the bottle stickers and shelf talkers for both education and to enhance our marketing. We have had distributors request bottle stickers, and during wine pourings, we use the shelf talkers as a customer take away. We appreciate the information written by BTI since we find it to be concise, descriptive, informational, and a well rounded review of our wines.“
Janet Soderberg,
Alamira Wines, Vistaflores Estate
When we found out that our 20 year Pappy Van Winkle had been entered in BTI's 1997 World Spirits Championships and received their 99-point rating, that’s when we started getting calls from distributors around the country looking for our whiskey.

That was a benchmark moment for our business. Every time we received a high rating from BTI over the years, interest increased for our brand.

We owe a lot to the Beverage Testing Institute for our success.
Julian P. Van Winkle, III,
President, Old Rip Van Winkle Distillery

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