CONFIDENTIAL RESEARCH SERVICES
Optimize your liquid and message.
CONFIDENTIAL RESEARCH SERVICES
Optimize your liquid and message.
-JOAN DILLON, INDEPENDENT WINE MARKETING CONSULTANT
A SWOT analysis for your liquid and packaging.
A BTI audit provides detailed and actionable feedback for beverage competitors seeking to optimize their in-market or pre-release products.
Our rigorous testing and review process ensures that our partners maximize their chances of product success armed with the deepest insights from our panelists and analysts.
Test your brand and liquid from every angle.
New product development, launches, and reformulations are rife with uncertainties and guesstimates if you don’t know your end-consumer and the gatekeepers between your brand and them.
BTI leverages the feedback from our expert trade and consumer networks to provide you with the most insightful and relevant data in the industry, so you can make important decisions fully armed with the facts that most brands aren’t even aware of.
Organizations like the Federal Trade Commission (FTC) and the National Advertising Division of The Better Business Bureau closely monitor the marketplace to make sure performance claims used in advertising and on other marketing platforms are truthful and accurate with documented substantiation.
BTI’s third-party verification services help to ensure that product and brand attributes are amplified effectively and precisely to key audiences.
BTI strictly adheres to ASTM standards. By using our substantiation services, our clients and partners can have confidence that their marketing claims are made in a responsible manner that limits exposure.