Saint Archer Gold Boasts Superior Flavor in Super Bowl Commercial

 

MillerCoors introduced their Saint Archer Gold brand in a Super Bowl commercial filled with chill vibes and powerful messaging that takes aim at AB InBev’s Michelob Ultra. The brand touted their great taste with a superiority claim based on a Beverage Testing Institute private study.

Watch the commercial and the read the BTI reviews for Saint Archer Gold and Michelob Ultra.

The Winners of BTI’s Annual Packaging Competition

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The Debut of a Baijiu Flavor Wheel

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5 Beer Characteristics Beverage Directors Are Looking for in 2020

With a diverse and ever-growing swath of drinkers holding their empty glasses aloft, beer professionals are under pressure to cater to individuals’ perfect pours. These drinkers’ demands are broad...

2020 State of Vodka with Hyatt’s National Director of Bars

As Americans dive deeper into the wave of craft cocktails, they are often at the whim of tidal trends. A new product will hit the shelves and, subsequently, local cocktail menus and bar guests clamour...

Sparkling Wine by the Numbers: New-World Bubbles Offer Plenty of Competition for Champagne

For over two decades, sparkling wine consumption in the US has been on a steady rise. Data from Statista shows that in 1999 sparkling wine sales in the US represented about 15.6% of wine shipments, an...

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