Saint Archer Gold Boasts Superior Flavor in Super Bowl Commercial

 

MillerCoors introduced their Saint Archer Gold brand in a Super Bowl commercial filled with chill vibes and powerful messaging that takes aim at AB InBev’s Michelob Ultra. The brand touted their great taste with a superiority claim based on a Beverage Testing Institute private study.

Watch the commercial and the read the BTI reviews for Saint Archer Gold and Michelob Ultra.

A Defining Creativity: American Single Malt Whiskey Producers on the Category’s Push for Regulatory Recognition

"It's time for people to understand that what's being made in the States is just bonkers good, and it gets lost because there's this perception that single malt whiskey must be imported." In the ...

The BTI Laboratory in the Age of Coronavirus

We strive to uphold and maintain the most professional tasting environment in the beverage industry. In doing so, we’ve taken extra steps to ensure the safety of our esteemed professional panelists....

For BTI, Black Lives Matter

Never before has the Beverage Testing institute commented on a political or social issue. Never before is now. As a company dedicated to helping those in the pursuit of happiness through the enjoym...

Interview With Drizly’s Liz Paquette – BDMA Webinar Archive

On April 30, 2020, BTI Director Jerald O'Kennard, Bond Moroch's Jordan Friedman, and Clout's Michon Ellis interviewed Liz Paquette, Director of Brand at Drizly, about her insights on customers, tactic...

Capturing the Enlightened Consumer: Conscious Brand Definition with Uncle Nearest’s Fawn Weaver and Chris Benziger of Benziger Family Winery

With a beverage market that is growing at an exponential rate, it is becoming increasingly difficult for any brand to stand out from its competition. This is especially challenging as consumers and be...

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Laurent-Xavier Gilbert,
VP Development at La Brasserie Unibroue
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Joe Gray,
Editor, Chicago Tribune
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VP of Marketing, Cannon Wines
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Winemaker/Owner, Adastra
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Terre de Vignerons
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Ron Barcelo
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Whidbey Island Distillery
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Janet Soderberg,
Alamira Wines, Vistaflores Estate

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