Planning ahead can make the difference between a productive industry event and a missed opportunity. The calendar below highlights upcoming U.S. wine, beer and spirits competitions, conferences, trade shows and professional gatherings.
Competition dates are listed in order of entry or sample deadline. Trade events are listed in chronological order.
Click on the title links to see details and register.
UPCOMING COMPETITIONS
World Brandy & Eau-de-Vie Competition
The Brandy & Eau-de-Vie Competition is open to fruit-based distillates, including aged and unaged brandy, Calvados, eau-de-vie, fruit brandy, Pisco, Singani, Applejack, Grappa and related styles.
Registration deadline: July 30, 2026
Samples due: July 30, 2026
Results released: September 1, 2026
This is the World Spirits Championships’ only dedicated brandy and eau-de-vie evaluation of the year.
World Liqueurs, Aperitivos & Amaros Competition
Chicago, Illinois
This competition accepts fruit, cream, chocolate, coffee, herb and spice, anise, floral and nut liqueurs, along with schnapps, bitter liqueurs, aperitivos, aperitifs, vermouth, amaro, fernet, génépi and absinthe.
Registration deadline: July 30, 2026
Samples due: July 30, 2026
Results released: September 1, 2026
This is the World Spirits Championships’ only dedicated liqueurs competition of the year.
Armagnac Competition
The Armagnac Competition is open to designated AOC brandies produced in Gascony, France, including VSOP, XO, Napoléon and luxury expressions.
Registration deadline: July 30, 2026
Samples due: July 30, 2026
Results released: September 1, 2026
This is the World Spirits Championships’ only dedicated Armagnac competition of the year.
Cognac Competition
The Cognac Competition is open to designated AOC brandies produced in Cognac, France. Eligible categories include VS, VSOP, XO, Napoléon, luxury, vintage, age-stated, single-distillery, single-district, pale-color and flavored Cognacs.
Registration deadline: July 30, 2026
Samples due: July 30, 2026
Results released: September 1, 2026
This is the World Spirits Championships’ only dedicated Cognac competition of the year.
Last Call Spirits
Last Call Spirits is open to commercially available products from all spirits categories. It provides producers with a final opportunity to receive a 2026 World Spirits Championships score, medal and published review in time to support year-end sales and marketing.
Registration deadline: July 31, 2026
Samples due: July 31, 2026
Results released: September 1, 2026
World Wine Championships® — August Wine Reviews
The August program includes the Stellar Cellar Selection, Best Buy Wines, U.S. Chardonnay Part 2 and U.S. Pinot Noir, Pinot Grigio and Pinot Gris Part 2. BevTest also accepts wines through its year-round On-Demand review program.
Registration deadline: August 1, 2026
Samples due: August 15, 2026
BevTest entries are evaluated through professional blind panels, with published reviews generally released 45 days after the registration deadline.
Luxury Spirits Competition
The Luxury Spirits Competition is open to commercially available spirits from all categories and distillate styles with a suggested retail price of $50 or more.
Entry also includes evaluation in the packaging competition, allowing the product’s presentation to be assessed alongside the quality of the liquid.
Registration deadline: August 15, 2026
Samples due: August 15, 2026
Results released: October 1, 2026
New York World Spirits Competition
The New York World Spirits Competition accepts established brands, emerging producers and products that have not yet secured U.S. distribution. Products still in development may also be eligible when the submitted sample accurately represents the intended commercial product.
Registration deadline: August 7, 2026
Samples due at warehouse: August 14, 2026
Competition: August 2026
The deadline for international import assistance was July 10, 2026.
World Beer Championships® — Winter Seasonals
This World Beer Championships session accepts beers across more than 125 category styles, with particular emphasis on lagers and fall-seasonal styles, including Oktoberfest, Märzen, Vienna lager, bock, doppelbock, smoked beer and related categories.
Registration deadline: September 1 2026
Samples due by the middle of the registration month
Breweries should confirm the precise deadline and shipping instructions on the current BevTest beer calendar before sending samples.
Last Chance Spirits Review
The Last Chance Spirits Review accepts commercially available products across all spirits categories. This is the final scheduled opportunity for producers to submit spirits for review before the closing months of the 2026 calendar.
Registration deadline: September 15, 2026
Samples due: September 15, 2026
Results released: November 2, 2026
Great American Beer Festival Competition
The Great American Beer Festival competition recognizes beers and ciders produced by eligible U.S. breweries. Registration for the 2026 competition closed July 9, but registered breweries still have several important fulfillment dates ahead.
Entry-information changes due: August 14, 2026
Competition samples due: September 8–11, 2026
Fresh-hop entries due: September 24, 2026
Judging: October 5–8, 2026
Awards ceremony: October 11, 2026
New entries are no longer being accepted for the 2026 competition.
World Wine Championships® — September Wine Reviews
The September calendar includes U.S. Rosé Part 2, International Rosé Part 2, U.S. Aromatic Whites and the Americana Cup Part 2.
The Americana Cup recognizes wines from regional U.S. producers outside California, Oregon and Washington, including wines made from native, hybrid and vinifera grape varieties.
Registration deadline: September 1, 2026
Samples due: September 15, 2026
Results are generally released 45 days after the registration deadline.
World Wine Championships® — Private-Label Wine Competition
Separate U.S. and international Battle of the Private Label Wines sessions are scheduled for October. These evaluations are particularly relevant to retailers, importers, distributors, custom-crush producers and companies developing proprietary wine brands.
Registration deadline: October 1, 2026
Samples due: October 15, 2026
On-Demand wine reviews are also available during the month.
2027 World Beer Championships® — All Categories
This World Beer Championships session accepts beers across more than 125 category styles, with particular emphasis on lagers and fall-seasonal styles, including Oktoberfest, Märzen, Vienna lager, bock, doppelbock, smoked beer and related categories.
Registration deadline: September 1 2026
Samples due by the middle of the registration month
Get a head start on the 2027 marketing with the only beer awards program for 2027 conducted in 2026 so you have time to leverage any accolades and coverage earned.
Battle of the Private Label Spirits
The Battle of the Private Label Spirits is open exclusively to commercially available private-label brands. Eligible entries include spirits, ready-to-drink beverages and cocktail mixers developed for retailers, hospitality operators, distributors or other proprietary-brand owners.
Registration deadline: October 15, 2026
Samples due: October 15, 2026
Results released: December 1, 2026
Single Barrel Spirits Competition
The Single Barrel Spirits Competition is open to commercially available products bottled from an individual barrel. Eligible categories include whiskey, Cognac, Armagnac, Tequila, Mezcal, rum and other barrel-aged spirits.
Registration deadline: October 15, 2026
Samples due: October 15, 2026
Results released: December 1, 2026
World Wine Championships® — U.S. Rhône Varietals Part 2
The November session focuses on U.S. wines made from Rhône varieties and Rhône-inspired blends. BevTest’s On-Demand program remains open to other wine categories.
Registration deadline: November 1, 2026
Samples due: November 15, 2026
Specialty, Heritage & Innovative Spirits Competition
This competition recognizes specialty spirits, traditional regional distillates and products that expand established spirits categories.
Eligible products include spirits meeting the U.S. TTB Distilled Spirits Specialty definition, along with Raicilla, Bacanora, Sotol, Cachaça, Pisco, Singani, Shochu, Soju, Baijiu, Genever, Korn, Arak, Raki, Aguardiente, moonshine, Grappa, Marc and eau-de-vie.
Innovative entries such as koji-fermented whiskey, hybrid spirits and blends crossing traditional category boundaries are also eligible.
Registration deadline: November 15, 2026
Samples due: November 15, 2026
Results released: January 1, 2027
Canned RTD Competition
The Cans: RTD Competition focuses on single-serve beverages packaged in cans. Eligible entries include spirits-based ready-to-drink cocktails, spirits-based hard seltzers and sodas, low-alcohol spirits-based RTDs and single-serve nonalcoholic RTDs.
Registration deadline: December 15, 2026
Samples due: December 15, 2026
Results released: February 1, 2027
Mixers & RTDs Competition
The Mixers & RTDs Competition is open to ready-to-drink cocktails, cocktail mixers, sodas, bar syrups, shrubs, drinking vinegars, tinctures and related products intended for home or professional beverage preparation.
Registration deadline: December 15, 2026
Samples due: December 15, 2026
Results released: February 1, 2027
2027 U.S. Craft Spirits Championships
The U.S. Craft Spirits Championships are open to spirits produced by qualifying American craft distilleries. Entries compete for regional and national Best of Category honors across the major spirits classifications.
Registration deadline: December 15, 2026
Samples due: December 15, 2026
Results released: February 1, 2027
SIP Awards International Spirits & Mixer Competition
The 2026 SIP Awards competition has concluded. The organizer plans to release information about its 2027 spirits, ready-to-drink and mixer competition on November 15.
2027 competition details scheduled to be announced: November 15, 2026
Producers should consult the competition website after that date for registration, sample and judging deadlines.
BevTest December Competitions
BevTest’s December calendar includes several specialized evaluations:
- Craft Spirits Championships
- Canned Wine Competition
- Canned Flavored Malt Beverage Competition
- U.S. Zinfandel and Mediterranean Reds Part 2
- World Packaging and Design Competition
- On-Demand wine, beer and spirits reviews
Registration deadline: December 1, 2026
Samples due: December 15, 2026
The Craft Spirits Championships are open to qualifying craft spirits, while the packaging competition evaluates the visual and functional presentation of beverage products.
UPCOMING U.S. BEVERAGE-INDUSTRY TRADE EVENTS
The following calendar covers U.S. wine, beer and spirits trade shows, professional conferences, supplier exhibitions, buyer meetings and selected category events with meaningful industry participation. Click on the title links to see details and register.
Tales of the Cocktail
July 19–24, 2026
The Ritz-Carlton, New Orleans, Louisiana
Tales of the Cocktail is one of the country’s most influential gatherings for bartenders, beverage directors, distillers, importers, distributors, educators and cocktail professionals.
The program includes seminars, tastings, brand events, networking, professional-development sessions and the annual Spirited Awards. Numerous suppliers also hold portfolio tastings and private trade events throughout New Orleans during the week.
Indie Spirits Expo — New Orleans
July 21, 2026
3–5 p.m.
The Ritz-Carlton, New Orleans, Louisiana
The New Orleans edition of the Indie Spirits Expo takes place during Tales of the Cocktail and gives smaller independent spirits producers, importers and brand owners an opportunity to meet bartenders, buyers, distributors and other members of the trade.
The event is particularly relevant to boutique brands that may not have the resources or portfolio size required for larger supplier exhibitions.
International Bulk Wine and Spirits Show
July 28–29, 2026
South San Francisco Conference Center, South San Francisco, California
The International Bulk Wine and Spirits Show connects bulk-wine and bulk-spirits suppliers with importers, distributors, retailers, contract producers and private-label buyers.
The exhibition and conference address sourcing, contract production, packaging, supply chains, private-label development and changing market conditions. It is especially relevant to retailers and brands developing proprietary products.
Brooklyn Tequila & Mezcal Festival
August 8, 2026
Brooklyn Navy Yard, Brooklyn, New York
This agave-focused event brings together tequila and mezcal brands, importers, distributors, bartenders and consumers.
Although it includes a consumer-tasting component, it can provide participating brands with useful visibility in the New York market and access to members of the bar and retail trades.
ADI Craft Spirits Conference & Vendor Expo
Summits and guild events: August 17, 2026
Conference and vendor expo: August 18–19, 2026
Miami Beach Convention Center, Miami Beach, Florida
The American Distilling Institute conference is one of the principal U.S. meetings for craft distillers and distillery suppliers.
Educational programming covers fermentation, distillation, maturation, blending, sensory evaluation, packaging, safety, compliance, finance, distribution and distillery management. The vendor exhibition features equipment, ingredients, barrels, bottles, closures, laboratory services and other production resources.
Special programming begins August 17 with the Gin Summit, Rum Summit and Florida guild tasting.
TEXSOM Conference
August 23–25, 2026
Irving, Texas
TEXSOM is a professional wine and beverage conference for sommeliers, beverage directors, buyers, distributors, importers, educators and producers.
The program combines advanced seminars, guided tastings, professional-development sessions and an exhibitor marketplace. It is one of the stronger U.S. events for wine suppliers seeking contact with influential restaurant, hotel and retail beverage professionals.
Independent education and related activities begin August 22.
ECRM On & Off Premise Adult Beverage Session
August 24–26, 2026
Palm Beach Gardens, Florida
ECRM’s adult-beverage session is structured around scheduled meetings between suppliers and retail or hospitality buyers.
Unlike a conventional walk-around trade show, participating brands receive private appointment opportunities with buyers seeking wine, beer, spirits, ready-to-drink beverages and related products.
The format is particularly relevant to brands seeking chain placements, regional retail expansion or new on-premise accounts.
San Diego Spirits Festival
September 26–27, 2026
Museum of Contemporary Art San Diego, La Jolla, California
The San Diego Spirits Festival combines spirits tastings, cocktail presentations, brand activations and educational programming.
While the event is also consumer-facing, participating suppliers can meet Southern California bartenders, buyers, media representatives and spirits enthusiasts.
Indie Spirits Expo — Chicago
September 28, 2026
4:30–9 p.m.
Hilton Chicago, Chicago, Illinois
The Chicago Indie Spirits Expo brings independent distillers, importers, bottlers, distributors and brand representatives together under one roof.
Its emphasis on smaller, independently owned and handcrafted brands makes it especially useful for buyers, bartenders and retailers looking beyond the portfolios of the largest suppliers.
Impact Marketing Seminar
October 8, 2026
The Pierre, New York, New York
The Impact Marketing Seminar is an executive-level beverage-alcohol conference focused on commercial performance, consumer trends, brand strategy and the economic outlook.
Its audience generally includes senior executives from major wine and spirits suppliers, distributors, retailers and financial or advisory organizations.
Great American Beer Festival
October 10–11, 2026
Denver, Colorado
The Great American Beer Festival combines a major public tasting event with the country’s best-known professional beer and cider competition.
Breweries use the festival to introduce products, evaluate category trends, meet other producers and gain exposure from competition results. It remains an important annual gathering for the U.S. brewing community.
Vinitaly.USA
October 18–19, 2026
Navy Pier, Chicago, Illinois
Vinitaly.USA connects Italian wineries, regional consortia and trade organizations with North American importers, distributors, retailers, sommeliers and restaurant buyers.
Programming includes trade tastings, business meetings, educational masterclasses, the Vinitaly International Academy and wine2wine business sessions.
The event is especially useful to Italian wineries seeking U.S. representation and American buyers looking for additions to their Italian portfolios.
NABCA Administrators Conference
October 18–21, 2026
Biloxi, Mississippi
The National Alcohol Beverage Control Association Administrators Conference brings together officials from control jurisdictions to discuss beverage-alcohol regulation, retail operations, enforcement, technology and public policy.
It is relevant to suppliers, wholesalers and compliance professionals conducting business in states where government agencies control portions of alcohol distribution or retailing.
SommCon Conference and Beverage Expo
Conference: November 3–5, 2026
Beverage Expo: November 4–5, 2026
San Diego, California
SommCon combines advanced beverage education with a buyer-facing trade exhibition.
The conference serves sommeliers, beverage directors, restaurant and hotel operators, distributors, importers and producers. The Beverage Expo includes wine, spirits, beer and low- and no-alcohol products.
Top Shelf
November 7–8, 2026
San Francisco, California
Top Shelf is a premium wine and spirits event produced by The Tasting Alliance.
The program features medal-winning and luxury products, guided tastings, educational sessions and opportunities for producers to interact with consumers and members of the beverage trade.
Rum Renaissance Festival
November 13–14, 2026
Coral Gables Woman’s Club, Coral Gables, Florida
The Rum Renaissance Festival presents rums from the Caribbean, Latin America, the United States and other producing regions.
It attracts rum producers, importers, distributors, bartenders, educators, collectors and consumers and offers a useful regional showcase for brands active in the Florida and Caribbean markets.
WhiskyFest New York
November 20, 2026
New York Marriott Marquis, New York, New York
WhiskyFest New York is a large premium-whisky and spirits tasting organized by Whisky Advocate.
The 2026 program includes an afternoon seminar series followed by an evening walk-around tasting featuring whisky, tequila and other premium spirits. Distillers, blenders and brand representatives attend alongside consumers and trade professionals.
WIN Expo Wine Industry Network Conference and Trade Show
December 3, 2026
Sonoma County Fairgrounds, Santa Rosa, California
WIN Expo is a major regional wine-production trade show serving California’s North Coast.
The exhibition features vineyard equipment, winery machinery, packaging, barrels, laboratory services, software, finance, compliance and professional services. Educational sessions address winemaking, grape growing, sales, marketing and winery operations.
Winter WineVit
January 14, 2027
Prosser, Washington
Winter WineVit brings together Washington grape growers, winemakers, researchers, suppliers and allied professionals.
The one-day 2027 program is expected to emphasize grape-growing issues, industry trends, emerging technology, research and connections between vineyard and winery operations.
Beer, Wine & Spirits Summit
January 17–19, 2027
The Breakers, Palm Beach, Florida
The Beer, Wine & Spirits Summit is an executive conference serving senior leaders from beverage suppliers, distributors, retailers and investment organizations.
Programming focuses on business strategy, market performance, brand development, consumer behavior, distribution and broader industry economics.
Direct to Consumer Wine Symposium
January 19–21, 2027
Monterey, California
The Direct to Consumer Wine Symposium focuses on winery tasting rooms, wine clubs, e-commerce, customer acquisition, retention, digital marketing, data management and direct-shipping compliance.
It is particularly relevant to winery owners, general managers, direct-sales teams and marketing professionals.
Unified Wine & Grape Symposium
Conference: January 26–28, 2027
Trade exhibits: January 27–28, 2027
SAFE Credit Union Convention Center, Sacramento, California
Unified is one of the largest wine-production conferences and supplier exhibitions in North America.
The event serves grape growers, winemakers, winery executives, researchers, marketers and production suppliers. Its exhibition includes vineyard equipment, winery machinery, barrels, bottles, closures, ingredients, analytical services and technology.
WSWA Access LIVE
February 1–4, 2027
Dallas, Texas
Access LIVE is the principal annual gathering of Wine & Spirits Wholesalers of America.
It brings wholesalers, suppliers, importers, exporters, retailers and service providers together for business meetings, brand discovery, education and three-tier distribution development.
Oregon Wine Symposium
February 2–3, 2027
Oregon Convention Center, Portland, Oregon
The Oregon Wine Symposium is the Northwest wine industry’s largest educational conference and trade show.
More than 1,200 growers, winemakers, winery executives and wine-business professionals typically attend. The trade show includes more than 170 vendors serving viticulture, winemaking, sales, marketing and winery operations.
Miami Rum Congress
February 5–7, 2027
Miami Beach Convention Center, Miami Beach, Florida
The Miami Rum Congress is a specialized gathering for rum producers, importers, distributors, bartenders, buyers, educators and enthusiasts.
Its program combines category education, producer presentations, seminars and tastings featuring premium rums from the Caribbean, Latin America and other producing regions.
WiVi Central Coast
February 25, 2027
Paso Robles, California
WiVi Central Coast is a regional wine and viticulture conference and supplier exhibition serving California’s Central Coast.
The event connects vineyard managers, winemakers, winery owners and suppliers and focuses on viticulture, enology, production technology, equipment and regional business conditions. A companion Central Coast Insights program is scheduled for February 24.
VIBE Conference
February 22–24, 2027
Hilton Anatole, Dallas, Texas
VIBE is a major conference for chain restaurant, hotel, cruise-line, casino and other on-premise beverage executives.
The program connects beverage buyers and operators with wine, beer, spirits and nonalcoholic suppliers. Sessions emphasize beverage strategy, consumer trends, menu development, technology, profitability and supplier relationships.
Eastern Winery Exposition
Workshops: March 9, 2027
Conference and trade show: March 10–11, 2027
Lancaster County Convention Center, Lancaster, Pennsylvania
The Eastern Winery Exposition is the largest business-to-business wine-industry trade show and conference in the eastern United States.
Its program serves wineries and vineyards from the East, Midwest and adjacent regions. Educational tracks cover enology, viticulture and marketing, while the trade floor includes equipment, ingredients, packaging and professional services.
NABCA Annual Symposium on Alcohol Beverage Law and Regulation
March 14–16, 2027
Arlington, Virginia
This National Alcohol Beverage Control Association symposium examines legal and regulatory developments affecting alcohol production, distribution, marketing and retailing.
It is intended primarily for regulators, attorneys, compliance professionals, government-affairs teams and beverage-company executives.
DISCUS Annual Conference and Trade Show
March 15–17, 2027
Washington, D.C.
The Distilled Spirits Council’s annual conference brings together major and craft spirits suppliers, wholesalers, policymakers and service providers.
Programming addresses public policy, international trade, responsibility initiatives, route-to-market strategy, category performance and economic conditions affecting distilled spirits.
Bar & Restaurant Expo
March 22–24, 2027
Las Vegas Convention Center, Las Vegas, Nevada
Bar & Restaurant Expo serves owners and operators of bars, restaurants, nightclubs and other hospitality businesses.
The conference and exhibition cover beverage programs, operations, labor, technology, marketing, profitability and guest experience. It is especially useful for suppliers pursuing on-premise placements.
Craft Brewers Conference & BrewExpo America
April 5–7, 2027
San Antonio, Texas
The Craft Brewers Conference is the principal professional conference for the U.S. craft-brewing industry.
Educational programming covers brewing, quality, safety, sales, distribution, taprooms, finance and sustainability. BrewExpo America features brewing equipment, ingredients, packaging, software and professional services.
The 2027 conference will be co-located with CiderCon.
Vinexpo Americas
May 11–12, 2027
Miami Beach Convention Center, Miami Beach, Florida
Vinexpo Americas is a business-focused wine and spirits exhibition connecting international and domestic producers with importers, distributors, retailers and buyers from across the Americas.
The event emphasizes commercial meetings, portfolio discovery, importing and market-entry opportunities.
NABCA Annual Conference
May 24–27, 2027
Hilton Orlando Bonnet Creek, Orlando, Florida
The National Alcohol Beverage Control Association Annual Conference brings together control-state officials, suppliers, wholesalers and organizations serving regulated beverage markets.
Programming addresses alcohol policy, retail operations, logistics, product administration, technology and responsible beverage management.
Bar Convent Brooklyn
June 8–9, 2027
Industry City, Brooklyn, New York
Bar Convent Brooklyn is one of the leading U.S. trade events for the cocktail, bar and premium-spirits industries.
It brings together spirits brands, importers, distributors, bartenders, bar owners, educators and suppliers for tastings, seminars, demonstrations and business networking.
IFT FIRST
July 11–14, 2027
Chicago, Illinois
IFT FIRST is a food-science and ingredient conference rather than a beverage-alcohol show, but it is highly relevant to beverage developers and technical teams.
The exhibition covers flavors, sweeteners, colors, stabilizers, preservation, processing, analytical testing, packaging, nutrition and food safety. It is particularly useful for companies developing ready-to-drink cocktails, nonalcoholic beverages and other technically complex products.
IMPORTANT U.S. EVENTS WITH DATES STILL TO BE ANNOUNCED
American Craft Spirits Convention & Expo
2027 date and location to be announced
The American Craft Spirits Association Convention & Expo is designed specifically for independent craft distillers and their suppliers.
Programming covers production, safety, regulatory compliance, finance, branding, sales, market access and tasting-room operations. The expo includes equipment, ingredients, packaging, insurance, compliance and professional-service vendors.
WhiskyFest Chicago
Future Chicago date not yet announced
WhiskyFest has historically held a Chicago edition, but the organizer’s currently published 2026 schedule lists WhiskyFest New York on November 20 and does not show a confirmed 2026 Chicago event.
The Chicago edition should remain on the calendar as “date to be announced” rather than being assigned an unverified November date.
USA Trade Tasting
May 2027 — precise date to be announced
Morgan Manufacturing, Chicago, Illinois
USA Trade Tasting is a business-development event for wine, spirits and beer brands seeking importers, distributors, retailers and on-premise buyers.
It is particularly relevant to international producers and emerging domestic brands looking for U.S. route-to-market partners.
Texas Wine & Grape Growers Association Annual Conference and Trade Show
February 2027 — dates and location to be announced
The statewide conference brings together Texas winery and vineyard owners, grape growers, winemakers, researchers, suppliers and service providers.
The association confirms that its annual meeting is normally held in mid-to-late February, but it has not yet published the final 2027 dates.
Midwest Wine & Grape Summit
2027 dates to be announced
This regional conference serves wineries and vineyards throughout the Midwest with programming in viticulture, enology, marketing and winery business management.
Its 2026 edition was organized jointly by the Illinois Grape Growers and Vintners Alliance and the Missouri Wine and Grape Board.
License to Steal Wine Marketing Conference
2027 dates to be announced
License to Steal is a wine-marketing conference built around practical ideas for winery sales, communications, direct marketing and customer development.
The conference has recently been held in conjunction with the Eastern Winery Exposition. The 2027 relationship and dates should be confirmed before publication.
Beverage Alcohol Retailers Conference
2027 dates to be announced
Cincinnati, Ohio
This conference is designed for off-premise beverage-alcohol retailers and suppliers seeking to understand retail strategy, assortment, technology, consumer behavior and store operations.
Cheers Beverage Summit
2027 dates to be announced
Cincinnati, Ohio
The Cheers Beverage Summit serves chain restaurant and hospitality beverage operators, suppliers and other professionals working in the on-premise market.
American Craft Spirits Festival — Chicago
2026 date to be announced
Binny’s Beverage Depot, Chicago, Illinois
The American Craft Spirits Festival showcases independent American distillers and craft spirits to consumers and members of the Chicago beverage trade.
Calendar Notes
Calendar last updated: July 18, 2026
Dates, locations, eligibility rules and entry deadlines are subject to change. Producers should verify current requirements directly with each organizer before registering, booking travel or shipping samples.
To suggest an additional U.S. wine, beer or spirits competition or professional trade event for this calendar, contact BevTest with the event name, dates, location and official website.
For full details on BevTest’s tastings and competitions click here.