Market/ing Research in Reach

September 29, 2020
by Laura Kruming-Berg

Beverage Testing Institute’s panel of spirits industry experts presented an American Distilling Institute 2020 Conference seminar about the simple and sophisticated market research tools available to craft brands. Featuring:

Monique Huston, Vice President of Wholesale Spirits for Winebow
Lee Zaremba, Corporate Beverage Director fof Boka restaurant group
Chuck Lyle, Director of Marketing and Innovation at Green River Spirits Company (Formerly Terressentia Corporation)
Jerald O’Kennard, Executive Director of Beverage Testing Institute
Laura Kruming-Berg, Associate Director of Beverage Testing Institute

Brand Survival in a Pandemic: Why Digital Advertising is the Best Use of Your Marketing Budget

October 16, 2020
by Julia Gordon

In the unparalleled reality of the global pandemic, alcohol beverage brands must push themselves harder than ever in order to stay afloat. Nielsen estimates that across all alcohol categories, US mark...

The Strategies that Revitalize “Orphan” Brands

October 6, 2020
by Jerald O'Kennard

The Beverage Development and Marketing Alliance is a strategic partnership of Beverage Testing Institute, Bond Moroch, and Clout. This presentation focuses on strategies for revitalizing 'orphan' bran...

Labeled for Failure: 3 Obstacles to Successful Packaging (and Their Solutions)

September 24, 2020
by Julia Gordon

"We've seen some people start to feel that maybe packaging is not as important and I would make the argument that it's more important than ever." - David Schuemann, Owner/Creative Principal of CF Na...

Back from Down Under: US Trade Bets on Renewed Consumer Interest in Australian Wine

September 8, 2020
by Julia Gordon

"We are in a period of inspiration." - Mark Davidson, Head of Education in the Americas for Wine Australia Australia's winemaking history may be shorter than that of many of the world's well-know...

Blending for Success: The US Red Blend is Poised to Capture Consumers of Today and Tomorrow

August 14, 2020
by Julia Gordon

  "The ideal blend has nuance and complexity that can sometimes elude a straight varietal." - Don Lorenzi, Winemaker, Lorenzi Estate In 2020, consumers have more options than ever before wh...

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Laurent-Xavier Gilbert,
VP Development at La Brasserie Unibroue
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Joe Gray,
Editor, Chicago Tribune
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Jan Wells,
VP of Marketing, Cannon Wines
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Edwin Richards,
Winemaker/Owner, Adastra
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Eduardo Aguirre Victoria,
Terre de Vignerons
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Ron Barcelo
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Whidbey Island Distillery
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Janet Soderberg,
Alamira Wines, Vistaflores Estate

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