Market/ing Research in Reach

September 29, 2020
by Laura Kruming-Berg

Beverage Testing Institute’s panel of spirits industry experts presented an American Distilling Institute 2020 Conference seminar about the simple and sophisticated market research tools available to craft brands. Featuring:

Monique Huston, Vice President of Wholesale Spirits for Winebow
Lee Zaremba, Corporate Beverage Director fof Boka restaurant group
Chuck Lyle, Director of Marketing and Innovation at Green River Spirits Company (Formerly Terressentia Corporation)
Jerald O’Kennard, Executive Director of Beverage Testing Institute
Laura Kruming-Berg, Associate Director of Beverage Testing Institute

Drinking to the Future: What’s Trending in 2021

January 20, 2021
by Julia Gordon

As 2021 gains momentum from the burning flames of 2020, the team at BTI wanted to gather and share some trend predictions for the coming year (not included in said predictions: whatever horrific event...

2021 Winners of BTI’s Annual Packaging Competition

January 5, 2021
by Julia Gordon

While Beverage Testing Institute's beverage evaluations occur year-round, our highly anticipated packaging competition is held only once annually. To determine the year's best packaging submissions...

Drinking in A Virtual Reality

December 15, 2020
by Julia Gordon

The pandemic has put a hard stop to on-premise imbibing (in most places), but that doesn't mean consumers are any less thirsty. Without the guiding pours of a beverage industry professional, many bon ...

BTI Announces 2020 Best of Year Award Winners

November 24, 2020
by Laura Kruming-Berg

After reviewing thousands and thousands of wines, beers and spirits this year, Beverage Testing Institute is proud to present the 2020 Best of Year award winners. These products represent the best in ...

Clear Intent: Setting the Stage for Quality Vodka

November 10, 2020
by Julia Gordon

"Vodka has its place, and it's not just to pay the light bills." - Allison Evanow, Founder of Square One Organic Spirits Through the spirits market's endless trend-shifting, vodka has cruised alo...

"The consistency and broad consumer reach of BTI ratings and reviews really solidified the quality message of our artisan brand and helped us build a well-distributed and highly regarded specialty portfolio of beers."
Laurent-Xavier Gilbert,
VP Development at La Brasserie Unibroue
"The BTI rankings have an effect on what restaurants put on their wine lists, and ultimately on what you might be drinking."
Joe Gray,
Editor, Chicago Tribune
"BTI is still the outstanding tasting organization, uniquely independent. Keep up the good work!"
Jan Wells,
VP of Marketing, Cannon Wines
"Beverage Testing Institute is a professional operation with a professional approach. I like that they are committed to truly blind tastings and that their reviews are comprehensive and informative. We highlight the reviews in our tasting room and post them on social media; the consumer response is very positive. "
Edwin Richards,
Winemaker/Owner, Adastra
“Our BTI awards have helped us with our US distribution. Sales have increased form 0 cases to 250 cases in just a couple of months. We opened two new accounts in Seattle and New York.”
Eduardo Aguirre Victoria,
Terre de Vignerons
“[BTI's] Tastings.com is well known as a main reference for connoisseurs, experts and followers of spirits.”
Otto Flores,
Ron Barcelo
"We have used Tastings.com (BTI) for the last 5 years and couldn’t be happier. They always have great customer service and support! Not only do they have detailed professional reviews and tasting notes, the addition of the metallic stickers and shelf-talkers help us capture customers, and drive bottle sales. The trophies, medals, and printed awards are displayed as center pieces in our tasting room. Their website is easy to navigate and has great product information."
Mike Huffman,
Whidbey Island Distillery
“Our winery has had BTI rate our wines for a number of years. We use the bottle stickers and shelf talkers for both education and to enhance our marketing. We have had distributors request bottle stickers, and during wine pourings, we use the shelf talkers as a customer take away. We appreciate the information written by BTI since we find it to be concise, descriptive, informational, and a well rounded review of our wines.“
Janet Soderberg,
Alamira Wines, Vistaflores Estate
When we found out that our 20 year Pappy Van Winkle had been entered in BTI's 1997 World Spirits Championships and received their 99-point rating, that’s when we started getting calls from distributors around the country looking for our whiskey.

That was a benchmark moment for our business. Every time we received a high rating from BTI over the years, interest increased for our brand.

We owe a lot to the Beverage Testing Institute for our success.
Julian P. Van Winkle, III,
President, Old Rip Van Winkle Distillery

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