The Strategies that Revitalize “Orphan” Brands

The Beverage Development and Marketing Alliance is a strategic partnership of Beverage Testing Institute, Bond Moroch, and Clout. This presentation focuses on strategies for revitalizing ‘orphan’ brands in beverage portfolios.

Brand Survival in a Pandemic: Why Digital Advertising is the Best Use of Your Marketing Budget

In the unparalleled reality of the global pandemic, alcohol beverage brands must push themselves harder than ever in order to stay afloat. Nielsen estimates that across all alcohol categories, US mark...

Market/ing Research in Reach

Beverage Testing Institute's panel of spirits industry experts presented an American Distilling Institute 2020 Conference seminar about the simple and sophisticated market research tools available to ...

Labeled for Failure: 3 Obstacles to Successful Packaging (and Their Solutions)

"We've seen some people start to feel that maybe packaging is not as important and I would make the argument that it's more important than ever." - David Schuemann, Owner/Creative Principal of CF Na...

Back from Down Under: US Trade Bets on Renewed Consumer Interest in Australian Wine

"We are in a period of inspiration." - Mark Davidson, Head of Education in the Americas for Wine Australia Australia's winemaking history may be shorter than that of many of the world's well-know...

Blending for Success: The US Red Blend is Poised to Capture Consumers of Today and Tomorrow

  "The ideal blend has nuance and complexity that can sometimes elude a straight varietal." - Don Lorenzi, Winemaker, Lorenzi Estate In 2020, consumers have more options than ever before wh...

"The consistency and broad consumer reach of BTI ratings and reviews really solidified the quality message of our artisan brand and helped us build a well-distributed and highly regarded specialty portfolio of beers."
Laurent-Xavier Gilbert,
VP Development at La Brasserie Unibroue
"The BTI rankings have an effect on what restaurants put on their wine lists, and ultimately on what you might be drinking."
Joe Gray,
Editor, Chicago Tribune
"BTI is still the outstanding tasting organization, uniquely independent. Keep up the good work!"
Jan Wells,
VP of Marketing, Cannon Wines
"Beverage Testing Institute is a professional operation with a professional approach. I like that they are committed to truly blind tastings and that their reviews are comprehensive and informative. We highlight the reviews in our tasting room and post them on social media; the consumer response is very positive. "
Edwin Richards,
Winemaker/Owner, Adastra
“Our BTI awards have helped us with our US distribution. Sales have increased form 0 cases to 250 cases in just a couple of months. We opened two new accounts in Seattle and New York.”
Eduardo Aguirre Victoria,
Terre de Vignerons
“[BTI's] is well known as a main reference for connoisseurs, experts and followers of spirits.”
Otto Flores,
Ron Barcelo
"We have used (BTI) for the last 5 years and couldn’t be happier. They always have great customer service and support! Not only do they have detailed professional reviews and tasting notes, the addition of the metallic stickers and shelf-talkers help us capture customers, and drive bottle sales. The trophies, medals, and printed awards are displayed as center pieces in our tasting room. Their website is easy to navigate and has great product information."
Mike Huffman,
Whidbey Island Distillery
“Our winery has had BTI rate our wines for a number of years. We use the bottle stickers and shelf talkers for both education and to enhance our marketing. We have had distributors request bottle stickers, and during wine pourings, we use the shelf talkers as a customer take away. We appreciate the information written by BTI since we find it to be concise, descriptive, informational, and a well rounded review of our wines.“
Janet Soderberg,
Alamira Wines, Vistaflores Estate

Brand Partners