Alcohol Marketing During COV-19 – BDMA Webinar Archive
April 9, 2020 by
On April 7, 2020, BTI Director Jerald O’Kennard, Jordan Friedman from Bond Moroch and Michon Ellis from Clout discussed tactics and recommendations for beverage alcohol brands looking to make an impact during the COVID-19 pandemic.
On April 30, 2020, BTI Director Jerald O'Kennard, Bond Moroch's Jordan Friedman, and Clout's Michon Ellis interviewed Liz Paquette, Director of Brand at Drizly, about her insights on customers, tactic...
With a beverage market that is growing at an exponential rate, it is becoming increasingly difficult for any brand to stand out from its competition. This is especially challenging as consumers and be...
Beverage brands are scrambling to figure out how to keep their businesses moving forward in a time of shuttered restaurants and bars, shelter-in-place orders, and the economic uncertainties that are c...
"The consistency and broad consumer reach of BTI ratings and reviews really solidified the quality message of our artisan brand and helped us build a well-distributed and highly regarded specialty portfolio of beers."
VP Development at La Brasserie Unibroue
"The BTI rankings have an effect on what restaurants put on their wine lists, and ultimately on what you might be drinking."
Editor, Chicago Tribune
"BTI is still the outstanding tasting organization, uniquely independent. Keep up the good work!"
VP of Marketing, Cannon Wines
"Beverage Testing Institute is a professional operation with a professional approach. I like that they are committed to truly blind tastings and that their reviews are comprehensive and informative. We highlight the reviews in our tasting room and post them on social media; the consumer response is very positive. "
“Our BTI awards have helped us with our US distribution. Sales have increased form 0 cases to 250 cases in just a couple of months. We opened two new accounts in Seattle and New York.”
Eduardo Aguirre Victoria,
Terre de Vignerons
“[BTI's] Tastings.com is well known as a main reference for connoisseurs, experts and followers of spirits.”
"We have used Tastings.com (BTI) for the last 5 years and couldn’t be happier. They always have great customer service and support! Not only do they have detailed professional reviews and tasting notes, the addition of the metallic stickers and shelf-talkers help us capture customers, and drive bottle sales. The trophies, medals, and printed awards are displayed as center pieces in our tasting room. Their website is easy to navigate and has great product information."
Whidbey Island Distillery
“Our winery has had BTI rate our wines for a number of years. We use the bottle stickers and shelf talkers for both education and to enhance our marketing. We have had distributors request bottle stickers, and during wine pourings, we use the shelf talkers as a customer take away. We appreciate the information written by BTI since we find it to be concise, descriptive, informational, and a well rounded review of our wines.“