Market/ing Research in Reach

Beverage Testing Institute’s panel of spirits industry experts presented an American Distilling Institute 2020 Conference seminar about the simple and sophisticated market research tools available to craft brands. Featuring:

Monique Huston, Vice President of Wholesale Spirits for Winebow
Lee Zaremba, Corporate Beverage Director fof Boka restaurant group
Chuck Lyle, Director of Marketing and Innovation at Green River Spirits Company (Formerly Terressentia Corporation)
Jerald O’Kennard, Executive Director of Beverage Testing Institute
Laura Kruming-Berg, Associate Director of Beverage Testing Institute

Alan Dikty Beverage Testing Institute R.I.P. Alan Dikty

In Memoriam: Alan Dikty (August 5, 1954 – March 25, 2026) Everyone at Beverage Testing Institute is grieving the loss of our dear colleague, a partner, and friend, Alan Dikty. Since the mid-19...

2026 World Packaging Competition Winners

2025 was another tough year for the adult beverage industry. Alcohol sales were down due to the convergence of several “perfect storms” of obstacles on multiple fronts: tariffs and resulting trade...

Forbes Coverage of our 2025 American Single Malt Hall of Fame

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Forbes Coverage of our 2025 Rye Hall of Fame

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Forbes Covers our 2025 Tequila Hall of Fame

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