PROFESSIONAL MIXER, BITTERS AND COCKTAIL INGREDIENT REVIEWS

From the creators of the first international spirits competition,
the International Review of Spirits.

100,000 reviews and counting.

Since 1981, our reviews have put countless brands on the map.

From massive names like Zing Zang, Old Forrester and Q to the bootstrap-bulling micro-producers like Top Note and Bitter Truth, we broadcast the flavor and quality that set your bitters and mixers brand apart.

To this day BTI is the fairest, most consistent professional review source out there— just look at the data.

Published Review Options

MIXERS (EARLY BIRD PRICING) $500
Bloody Mary Mix, Margarita Mix, etc.
RTD'S (EARLY BIRD PRICING) $500
Spirit-based ready-to-drink cocktails.
BITTERS (EARLY BIRD PRICING) $200
Cockail bitters
ELIXIRS (EARLY BIRD PRICING) $200
Cocktail ingredients, syrups, shrubs, tinctures, garnishes, etc.

The year-round review source with the fastest turn-around time, guaranteed.

DISCOVER OUR DELIVERABLES
A comprehensive suite of marketing tools

– A professional, detailed tasting note compiled by our trade-only panel of experts

– A score and medal for all panel-recommended bitters, mixers and elixirs.

– Panel feedback, pairing suggestions, and more

ABOUT OUR PANEL

– A 3-year published review on Tastings.com with your bottle image and company information

– Excellent SEO that boosts your review to the top of search engine results

– A “Buy-it” button on your product’s review page to boost e-commerce

ABOUT TASTINGS.COM

– 100,000+ impressions through our social media amplification highlighting your best-scoring products

– Intimate brand exposure to industry influencers

– Free and low-cost POSM materials like shelf-talkers, neckers, and trophies.

ABOUT OUR POSM

2020 Non-Alcoholics Review Calendar

CLICK HERE TO SUBMIT NOW

NON-ALCOHOLICS
DEADLINES & RESULTS
APRIL
NON-ALCOHOLICS
  • Mixers
  • Bitters & Elixirs
DEADLINES & RESULTS

Submission: April 1st

Product Received: April 15th

Results Available: June 1st

MAY
NON-ALCOHOLICS
  • Conscious Spirits
    • Spirit-Free
DEADLINES & RESULTS

Submission: May 1st

Product Received: May 15th

Results Available: July 1st

JULY
NON-ALCOHOLICS
  • World Water Championships
    • Sparkling, Still & Flavored
DEADLINES & RESULTS

Submission: July 1st

Product Received: June 15th

Results Available: August 3rd

NOVEMBER
NON-ALCOHOLICS
  • 2021 Packaging Competition
DEADLINES & RESULTS

Submission: Nov. 1st

Product Received: Nov. 15th

Results Available: Jan 4th, 2021

"We have used BTI for the last 5 years and couldn’t be happier. They always have great customer service and support! Not only do they have detailed professional reviews and tasting notes, the addition of the metallic stickers and shelf-talkers help us capture customers, and drive bottle sales."

-MIKE HUFFMAN, WHIDBEY ISLAND DISTILLERY

We're not an event, we're an institution.

For 39 years, Beverage Testing Institute’s outstanding methodology and unprecedented approach to panelist recruitment have made us the fairest and most consistent review organization in the industry. With expert test design, custom software and the most professional tasting environment in the country, your brand is in good hands.

A trusted source for consumers and the trade.

Ratings and reviews are crucial elements of your marketing toolkit, but it’s important to choose a review source that’s trusted by consumers.

We’ve built our value to the trade on our unique position as advocate for the spirits industry, independent publication, and trusted consumer brand.

Used in countless marketing campaigns, an award from BTI is synonymous with quality in the eyes of the consumers you need to reach.

"The consistency and broad consumer reach of BTI ratings and reviews really solidified the quality message of our artisan brand and helped us build a well-distributed and highly regarded specialty portfolio of beers."
Laurent-Xavier Gilbert,
VP Development at La Brasserie Unibroue
"The BTI rankings have an effect on what restaurants put on their wine lists, and ultimately on what you might be drinking."
Joe Gray,
Editor, Chicago Tribune
"BTI is still the outstanding tasting organization, uniquely independent. Keep up the good work!"
Jan Wells,
VP of Marketing, Cannon Wines
"Beverage Testing Institute is a professional operation with a professional approach. I like that they are committed to truly blind tastings and that their reviews are comprehensive and informative. We highlight the reviews in our tasting room and post them on social media; the consumer response is very positive. "
Edwin Richards,
Winemaker/Owner, Adastra
“Our BTI awards have helped us with our US distribution. Sales have increased form 0 cases to 250 cases in just a couple of months. We opened two new accounts in Seattle and New York.”
Eduardo Aguirre Victoria,
Terre de Vignerons
“[BTI's] Tastings.com is well known as a main reference for connoisseurs, experts and followers of spirits.”
Otto Flores,
Ron Barcelo
"We have used Tastings.com (BTI) for the last 5 years and couldn’t be happier. They always have great customer service and support! Not only do they have detailed professional reviews and tasting notes, the addition of the metallic stickers and shelf-talkers help us capture customers, and drive bottle sales. The trophies, medals, and printed awards are displayed as center pieces in our tasting room. Their website is easy to navigate and has great product information."
Mike Huffman,
Whidbey Island Distillery
“Our winery has had BTI rate our wines for a number of years. We use the bottle stickers and shelf talkers for both education and to enhance our marketing. We have had distributors request bottle stickers, and during wine pourings, we use the shelf talkers as a customer take away. We appreciate the information written by BTI since we find it to be concise, descriptive, informational, and a well rounded review of our wines.“
Janet Soderberg,
Alamira Wines, Vistaflores Estate

Brand Partners