Alcohol Beverage Competitions and Awards - Beverage Testing Institute




Regional wine marketing groups face a host of formidable challenges when organizing their tasting events and competitions— less-than-ideal tasting conditions and methodologies, recruiting judges with “open-palates”, navigating local producer politics, sample verification and vetting, marketing their events, and effectively promoting the achievements of the participating producers to increase their bottom lines.

“I can add a personal endorsement based on decades of experience with BTI when I ran the New York Wine & Grape Foundation. We had a “wine competitions” program partially subsidizing entries into legitimate competitions, including BTI, with good results. Because New York has a broad diversity of grape varieties– Native American, French hybrids, Cornell creations, Minnesota varietals, and Vinifera–it was important that the judges were “open-palated” and not “viticultural [bigots]”, but gave every wine the fair chance it deserved. BTI met that test.”












BTI’s Jerald O’Kennard, Amalthea Cellars’ Lou Caraccolo and Suzanne Del Grosso with New Jersey’s First Lady Tammy Murphy and Governor Phil Murphy at the New Jersey Wine Competition’s Governor’s Cup Award Ceremony at the Governor’s mansion.

Outsource your competition to BTI.

Did your last event showcase your region on a global stage with international standards?

Did each of your region’s producers get the promotional value they hoped for?

Would each of your members say that the methodology used was fair and impartial for all?

Was the responsibility and logistics of executing a safe, large-scale event overwhelming, especially in the COVID-19 era?

Why trust us?

Groups like New Jersey’s Garden State Winegrowers, The New York Wine and Grape Foundation, and the Willcox County Winegrower’s Association trust BTI to conduct their regions’ annual competitions. For many reasons— local politics, lack of resources, the need for true impartiality, and now safety— these groups trust BTI to evaluate, review and promote the wines of their regions with the utmost care and professionalism.



"The consistency and broad consumer reach of BTI ratings and reviews really solidified the quality message of our artisan brand and helped us build a well-distributed and highly regarded specialty portfolio of beers."
Laurent-Xavier Gilbert,
VP Development at La Brasserie Unibroue
"The BTI rankings have an effect on what restaurants put on their wine lists, and ultimately on what you might be drinking."
Joe Gray,
Editor, Chicago Tribune
"BTI is still the outstanding tasting organization, uniquely independent. Keep up the good work!"
Jan Wells,
VP of Marketing, Cannon Wines
"Beverage Testing Institute is a professional operation with a professional approach. I like that they are committed to truly blind tastings and that their reviews are comprehensive and informative. We highlight the reviews in our tasting room and post them on social media; the consumer response is very positive. "
Edwin Richards,
Winemaker/Owner, Adastra
“Our BTI awards have helped us with our US distribution. Sales have increased form 0 cases to 250 cases in just a couple of months. We opened two new accounts in Seattle and New York.”
Eduardo Aguirre Victoria,
Terre de Vignerons
“[BTI's] is well known as a main reference for connoisseurs, experts and followers of spirits.”
Otto Flores,
Ron Barcelo
"We have used (BTI) for the last 5 years and couldn’t be happier. They always have great customer service and support! Not only do they have detailed professional reviews and tasting notes, the addition of the metallic stickers and shelf-talkers help us capture customers, and drive bottle sales. The trophies, medals, and printed awards are displayed as center pieces in our tasting room. Their website is easy to navigate and has great product information."
Mike Huffman,
Whidbey Island Distillery
“Our winery has had BTI rate our wines for a number of years. We use the bottle stickers and shelf talkers for both education and to enhance our marketing. We have had distributors request bottle stickers, and during wine pourings, we use the shelf talkers as a customer take away. We appreciate the information written by BTI since we find it to be concise, descriptive, informational, and a well rounded review of our wines.“
Janet Soderberg,
Alamira Wines, Vistaflores Estate
When we found out that our 20 year Pappy Van Winkle had been entered in BTI's 1997 World Spirits Championships and received their 99-point rating, that’s when we started getting calls from distributors around the country looking for our whiskey.

That was a benchmark moment for our business. Every time we received a high rating from BTI over the years, interest increased for our brand.

We owe a lot to the Beverage Testing Institute for our success.
Julian P. Van Winkle, III,
President, Old Rip Van Winkle Distillery
BTI has been our go-to partner for our alcohol awards program for years now, providing quality reviews of our wide selection of wines, beers and hard seltzers. The unique quarterly submission process allows our team to highlight new, trending and seasonal offerings and the staff at BTI is always responsive, collaborative and supportive to help us reach our goals.
Carrie Reitz,
Corporate Buying US, ALDI Inc.
The trust that consumers, major retailers, distributors and suppliers have for BTI makes their reviews and recommendations an invaluable complement and a huge asset to the success of Atlas’ bespoke label brands. I enthusiastically recommend their tools and services to anyone in the control or private label beverage program spaces.
Jim Cosma,
Atlas Imports

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