THE RIGHT PEOPLE,
In the right place.
Do they understand your brand, and what makes your liquid so special?
Do they they know how to touch your products? How to serve, pair, mix and talk about them?
When buying decisions are being made in-aisle, consumers turn to search engines to find a professional review. BTI optimizes your brand’s position so that your positive review is seen at moment of purchasing decision, converting curiosity into sales.
Tastings.com is BTI’s primary consumer publication outlet where all published BTI reviews receive their own unique review page.
Our excellent Search Engine Optimization (SEO) means that our clients’ Tastings.com review pages are among the top Google hits when consumers search for a review of their brand.
Tastings.com is designed to keep consumers engaged with your brand and portfolio, offering them new products to discover, new ways to enjoy them, and new styles to learn about.
BTI helps clients and partners deploy effective point of sale marketing (POSM) tools that capture consumer attention and convert that attention into sales.
We offer a range of ways for clients and partners to maximize positive reviews and awards.
We offer high-impact, low-cost POSM tools that set your brand apart and get the most marketing mileage out of your review.
We amplify brands to the trade and consumers through BTI’s trusted and authoritative voice.
– How-to videos that teach consumers to best enjoy your products
– Hyper-targeted social media campaigns
– Unique brand landing pages on Tastings.com