Alcohol Marketing, POSM, Experiential and Licensing - Beverage Testing Institute


In the right place.

How do your target audiences engage with your products?

Do they understand your brand, and what makes your liquid so special?

Do they they know how to touch your products? How to serve, pair, mix and talk about them?

Create preference for your brand.

We create powerful, intimate experiences for trade gatekeepers to discover your brand in
our sensory lab.

Gatekeepers like bartenders, sommeliers and retailers curate the product engagement experience for the end-consumer.

Their discovery or rediscovery of your brand in our unique laboratory environment gives them new insight into the true value of your brand and liquid.

They take that experience to their workplace, keeping your brand top-of-mind when making their lists, menus, and schematics.


When buying decisions are being made in-aisle, consumers turn to search engines to find a professional review. BTI optimizes your brand’s position so that your positive review is seen at moment of purchasing decision, converting curiosity into sales.

Where your brand is discovered, understood, and validated. is BTI’s primary consumer publication outlet where all published BTI reviews receive their own unique review page.

Our excellent Search Engine Optimization (SEO) means that our clients’ review pages are among the top Google hits when consumers search for a review of their brand. is designed to keep consumers engaged with your brand and portfolio, offering them new products to discover, new ways to enjoy them, and new styles to learn about.

  • – More than one million unique annual visitors
  • – “Buy-It” link drives curious consumers directly to your e-commerce or account placements
  • – SEO that works for you
  • – Pairing and cocktail suggestions to inspire consumers to choose your product.

We use BTI’s authoritative and consumer-trusted brand to broadcast our clients’ quality and style at the exact moment purchasing decisions are made.

Optimize potential for in-aisle conversions.

BTI helps clients and partners deploy effective point of sale marketing (POSM) tools that capture consumer attention and convert that attention into sales.

We offer a range of ways for clients and partners to maximize positive reviews and awards.

We offer high-impact, low-cost POSM tools that set your brand apart and get the most marketing mileage out of your review.

- Neckers
- Shelf-Talkers
- Trophies
- Medallions
- Sell Sheets
- Bottle Stickers






Your brand. Amplified.

Supercharge your published review.

We amplify brands to the trade and consumers through BTI’s trusted and authoritative voice.

We bring engaging content to untapped outlets

– How-to videos that teach consumers to best enjoy your products

– Hyper-targeted social media campaigns

– Unique brand landing pages on

"The consistency and broad consumer reach of BTI ratings and reviews really solidified the quality message of our artisan brand and helped us build a well-distributed and highly regarded specialty portfolio of beers."
Laurent-Xavier Gilbert,
VP Development at La Brasserie Unibroue
"The BTI rankings have an effect on what restaurants put on their wine lists, and ultimately on what you might be drinking."
Joe Gray,
Editor, Chicago Tribune
"BTI is still the outstanding tasting organization, uniquely independent. Keep up the good work!"
Jan Wells,
VP of Marketing, Cannon Wines
"Beverage Testing Institute is a professional operation with a professional approach. I like that they are committed to truly blind tastings and that their reviews are comprehensive and informative. We highlight the reviews in our tasting room and post them on social media; the consumer response is very positive. "
Edwin Richards,
Winemaker/Owner, Adastra
“Our BTI awards have helped us with our US distribution. Sales have increased form 0 cases to 250 cases in just a couple of months. We opened two new accounts in Seattle and New York.”
Eduardo Aguirre Victoria,
Terre de Vignerons
“[BTI's] is well known as a main reference for connoisseurs, experts and followers of spirits.”
Otto Flores,
Ron Barcelo
"We have used (BTI) for the last 5 years and couldn’t be happier. They always have great customer service and support! Not only do they have detailed professional reviews and tasting notes, the addition of the metallic stickers and shelf-talkers help us capture customers, and drive bottle sales. The trophies, medals, and printed awards are displayed as center pieces in our tasting room. Their website is easy to navigate and has great product information."
Mike Huffman,
Whidbey Island Distillery
“Our winery has had BTI rate our wines for a number of years. We use the bottle stickers and shelf talkers for both education and to enhance our marketing. We have had distributors request bottle stickers, and during wine pourings, we use the shelf talkers as a customer take away. We appreciate the information written by BTI since we find it to be concise, descriptive, informational, and a well rounded review of our wines.“
Janet Soderberg,
Alamira Wines, Vistaflores Estate
When we found out that our 20 year Pappy Van Winkle had been entered in BTI's 1997 World Spirits Championships and received their 99-point rating, that’s when we started getting calls from distributors around the country looking for our whiskey.

That was a benchmark moment for our business. Every time we received a high rating from BTI over the years, interest increased for our brand.

We owe a lot to the Beverage Testing Institute for our success.
Julian P. Van Winkle, III,
President, Old Rip Van Winkle Distillery
BTI has been our go-to partner for our alcohol awards program for years now, providing quality reviews of our wide selection of wines, beers and hard seltzers. The unique quarterly submission process allows our team to highlight new, trending and seasonal offerings and the staff at BTI is always responsive, collaborative and supportive to help us reach our goals.
Carrie Reitz,
Corporate Buying US, ALDI Inc.
The trust that consumers, major retailers, distributors and suppliers have for BTI makes their reviews and recommendations an invaluable complement and a huge asset to the success of Atlas’ bespoke label brands. I enthusiastically recommend their tools and services to anyone in the control or private label beverage program spaces.
Jim Cosma,
Atlas Imports

Brand Partners

Translate »