THE RIGHT PEOPLE,

In the right place.

How do your target audiences engage with your products?

Do they understand your brand, and what makes your liquid so special?

Do they they know how to touch your products? How to serve, pair, mix and talk about them?

Create preference for your brand.

We create powerful, intimate experiences for trade gatekeepers to discover your brand in
our sensory lab.

Gatekeepers like bartenders, sommeliers and retailers curate the product engagement experience for the end-consumer.

Their discovery or rediscovery of your brand in our unique laboratory environment gives them new insight into the true value of your brand and liquid.

They take that experience to their workplace, keeping your brand top-of-mind when making their lists, menus, and schematics.

SEO THAT WORKS FOR YOU

When buying decisions are being made in-aisle, consumers turn to search engines to find a professional review. BTI optimizes your brand’s position so that your positive review is seen at moment of purchasing decision, converting curiosity into sales.

Where your brand is discovered, understood, and validated.

Tastings.com is BTI’s primary consumer publication outlet where all published BTI reviews receive their own unique review page.

Our excellent Search Engine Optimization (SEO) means that our clients’ Tastings.com review pages are among the top Google hits when consumers search for a review of their brand.

Tastings.com is designed to keep consumers engaged with your brand and portfolio, offering them new products to discover, new ways to enjoy them, and new styles to learn about.

  • – More than one million unique annual visitors
  • – “Buy-It” link drives curious consumers directly to your e-commerce or account placements
  • – SEO that works for you
  • – Pairing and cocktail suggestions to inspire consumers to choose your product.
STAND OUT AT POINT-OF-SALE.

We use BTI’s authoritative and consumer-trusted brand to broadcast our clients’ quality and style at the exact moment purchasing decisions are made.

Optimize potential for in-aisle conversions.

BTI helps clients and partners deploy effective point of sale marketing (POSM) tools that capture consumer attention and convert that attention into sales.

We offer a range of ways for clients and partners to maximize positive reviews and awards.

We offer high-impact, low-cost POSM tools that set your brand apart and get the most marketing mileage out of your review.

- Neckers
- Shelf-Talkers
- Trophies
- Medallions
- Sell Sheets
- Bottle Stickers

 

 

 

 

 

Your brand. Amplified.

Supercharge your published review.

We amplify brands to the trade and consumers through BTI’s trusted and authoritative voice.

We bring engaging content to untapped outlets

– How-to videos that teach consumers to best enjoy your products

– Hyper-targeted social media campaigns

– Unique brand landing pages on Tastings.com

"The consistency and broad consumer reach of BTI ratings and reviews really solidified the quality message of our artisan brand and helped us build a well-distributed and highly regarded specialty portfolio of beers."
Laurent-Xavier Gilbert,
VP Development at La Brasserie Unibroue
"The BTI rankings have an effect on what restaurants put on their wine lists, and ultimately on what you might be drinking."
Joe Gray,
Editor, Chicago Tribune
"BTI is still the outstanding tasting organization, uniquely independent. Keep up the good work!"
Jan Wells,
VP of Marketing, Cannon Wines
"Beverage Testing Institute is a professional operation with a professional approach. I like that they are committed to truly blind tastings and that their reviews are comprehensive and informative. We highlight the reviews in our tasting room and post them on social media; the consumer response is very positive. "
Edwin Richards,
Winemaker/Owner, Adastra
“Our BTI awards have helped us with our US distribution. Sales have increased form 0 cases to 250 cases in just a couple of months. We opened two new accounts in Seattle and New York.”
Eduardo Aguirre Victoria,
Terre de Vignerons
“[BTI's] Tastings.com is well known as a main reference for connoisseurs, experts and followers of spirits.”
Otto Flores,
Ron Barcelo
"We have used Tastings.com (BTI) for the last 5 years and couldn’t be happier. They always have great customer service and support! Not only do they have detailed professional reviews and tasting notes, the addition of the metallic stickers and shelf-talkers help us capture customers, and drive bottle sales. The trophies, medals, and printed awards are displayed as center pieces in our tasting room. Their website is easy to navigate and has great product information."
Mike Huffman,
Whidbey Island Distillery
“Our winery has had BTI rate our wines for a number of years. We use the bottle stickers and shelf talkers for both education and to enhance our marketing. We have had distributors request bottle stickers, and during wine pourings, we use the shelf talkers as a customer take away. We appreciate the information written by BTI since we find it to be concise, descriptive, informational, and a well rounded review of our wines.“
Janet Soderberg,
Alamira Wines, Vistaflores Estate

Brand Partners