PRIVATE LABEL SOLUTIONS
Launch, extend or revise your private label concept
with Beverage Testing Institute.
Our priority is getting the right liquid for our clients. BTI’s independence means you get access to the largest pool of supplier candidates. The best part? Testing is paid by supplier candidates, not you.
Beverage Testing Institute is the oldest alcohol beverage product testing and research firm in the United States. Since 1981 we’ve been helping suppliers and retailers make smart sourcing and marketing decisions using expert test design and our ASTM-compliant, Cornell University co-developed methodology. We package our research into easy-to-digest analyses that identify, describe and recommend the best course of action for any brand’s formula development or critical marketing strategy. Every test is custom-designed to your goals so you can make decisions with confidence.
“The trust that consumers, major retailers, distributors and suppliers have for BTI makes their reviews and recommendations an invaluable complement and a huge asset to the success of Atlas’ bespoke label brands. I enthusiastically recommend their tools and services to anyone in the control or private label beverage program spaces.”
-JAMES COSMA, ATLAS IMPORTS
Step 1 : Client decides to add a new product to its private label line
Step 2 : BTI conducts research to discover the style, flavor profile, etc. that will command optimal market performance
Step 3 : BTI canvasses our network of suppliers through a tendering process that identifies those which can produce the style at the price point and volume needed
Step 4 : Suppliers submit samples to BTI which are then tested on our blind panels
Step 5 : BTI reports panel analysis, documentation and recommendation to client
Step 6 : Client purchases award-winning liquid from their chosen supplier
Step 7 : Client goes to market with optimized product, published review and score on Tastings.com plus POS materials to stand out in store and online
Step 8 : BTI performs periodic market checks to verify that the liquid originally tested is the same liquid that is being sold on the shelves