PRIVATE LABEL SOLUTIONS

Launch, extend or revise your private label concept
with Beverage Testing Institute.

BTI INTEGRITY

Our priority is getting the right liquid for our clients. BTI’s independence means you get access to the largest pool of supplier candidates. The best part? Testing is paid by supplier candidates, not you.

 

A better tender process for superior products.

Beverage Testing Institute is the oldest alcohol beverage product testing and research firm in the United States. Since 1981 we’ve been helping suppliers and retailers make smart sourcing and marketing decisions using expert test design and our ASTM-compliant, Cornell University co-developed methodology. We package our research into easy-to-digest analyses that identify, describe and recommend the best course of action for any brand’s formula development or critical marketing strategy. Every test is custom-designed to your goals so you can make decisions with confidence.

“The trust that consumers, major retailers, distributors and suppliers have for BTI makes their reviews and recommendations an invaluable complement and a huge asset to the success of Atlas’ bespoke label brands. I enthusiastically recommend their tools and services to anyone in the control or private label beverage program spaces.”

-JAMES COSMA, ATLAS IMPORTS

How it works

Step 1 : Client decides to add a new product to its private label line

Step 2 : BTI conducts research to discover the style, flavor profile, etc. that will command optimal market performance

Step 3 : BTI canvasses our network of suppliers through a tendering process that identifies those which can produce the style at the price point and volume needed

Step 4 : Suppliers submit samples to BTI which are then tested on our blind panels

Step 5 : BTI reports panel analysis, documentation and recommendation to client

Step 6 : Client purchases award-winning liquid from their chosen supplier

Step 7 : Client goes to market with optimized product, published review and score on Tastings.com plus POS materials to stand out in store and online

Step 8 : BTI performs periodic market checks to verify that the liquid originally tested is the same liquid that is being sold on the shelves

"The consistency and broad consumer reach of BTI ratings and reviews really solidified the quality message of our artisan brand and helped us build a well-distributed and highly regarded specialty portfolio of beers."
Laurent-Xavier Gilbert,
VP Development at La Brasserie Unibroue
"The BTI rankings have an effect on what restaurants put on their wine lists, and ultimately on what you might be drinking."
Joe Gray,
Editor, Chicago Tribune
"BTI is still the outstanding tasting organization, uniquely independent. Keep up the good work!"
Jan Wells,
VP of Marketing, Cannon Wines
"Beverage Testing Institute is a professional operation with a professional approach. I like that they are committed to truly blind tastings and that their reviews are comprehensive and informative. We highlight the reviews in our tasting room and post them on social media; the consumer response is very positive. "
Edwin Richards,
Winemaker/Owner, Adastra
“Our BTI awards have helped us with our US distribution. Sales have increased form 0 cases to 250 cases in just a couple of months. We opened two new accounts in Seattle and New York.”
Eduardo Aguirre Victoria,
Terre de Vignerons
“[BTI's] Tastings.com is well known as a main reference for connoisseurs, experts and followers of spirits.”
Otto Flores,
Ron Barcelo
"We have used Tastings.com (BTI) for the last 5 years and couldn’t be happier. They always have great customer service and support! Not only do they have detailed professional reviews and tasting notes, the addition of the metallic stickers and shelf-talkers help us capture customers, and drive bottle sales. The trophies, medals, and printed awards are displayed as center pieces in our tasting room. Their website is easy to navigate and has great product information."
Mike Huffman,
Whidbey Island Distillery
“Our winery has had BTI rate our wines for a number of years. We use the bottle stickers and shelf talkers for both education and to enhance our marketing. We have had distributors request bottle stickers, and during wine pourings, we use the shelf talkers as a customer take away. We appreciate the information written by BTI since we find it to be concise, descriptive, informational, and a well rounded review of our wines.“
Janet Soderberg,
Alamira Wines, Vistaflores Estate
When we found out that our 20 year Pappy Van Winkle had been entered in BTI's 1997 World Spirits Championships and received their 99-point rating, that’s when we started getting calls from distributors around the country looking for our whiskey.

That was a benchmark moment for our business. Every time we received a high rating from BTI over the years, interest increased for our brand.

We owe a lot to the Beverage Testing Institute for our success.
Julian P. Van Winkle, III,
President, Old Rip Van Winkle Distillery
BTI has been our go-to partner for our alcohol awards program for years now, providing quality reviews of our wide selection of wines, beers and hard seltzers. The unique quarterly submission process allows our team to highlight new, trending and seasonal offerings and the staff at BTI is always responsive, collaborative and supportive to help us reach our goals.
Carrie Reitz,
Corporate Buying US, ALDI Inc.
The trust that consumers, major retailers, distributors and suppliers have for BTI makes their reviews and recommendations an invaluable complement and a huge asset to the success of Atlas’ bespoke label brands. I enthusiastically recommend their tools and services to anyone in the control or private label beverage program spaces.
Jim Cosma,
Atlas Imports

Brand Partners