Marketing Research on Wine, Beer, and Other Alcohol - Beverage Testing Institute


For four decades, we’ve discovered not only the best wines, beers and spirits in the world, but also the knowledge, wisdom, and insights of key players, innovators, and thought leaders in the drinks industry, many of whom we work with on a regular basis.

We’d like to share what we’ve learned with you.

Sherry, Sherry in the Cask. Who is the Fairest You Might Ask?

Corks Versus Screw Caps: Which Is Better?

Celebrating Lagers for King Gambrinus Day

BTI Partners with Michigan Wine Collaborative for 2023 Governor’s Cup

Tasting Rum is More Than Fun

A New Time for Amphora Wines to Shine

Weller 12 Range

The Saga of “Poor Man’s Pappy”

Tastings Journal – 2022 Hofgut Falkenstein Tasting

Best of the Year 2022

Sauvignon Blanc Around The World

Gaumarjos to Georgian Wine

What’s New In Vinho Verde?

2022 World Beer Championships—Winners Announced!

2021 Best of Year Awards Announced

New Jersey Governor Announces 2021 New Jersey Wine Winners

BTI’s official statement on claims that mezcal is the purest distilled alcohol.

BTI Drops a Rare 100-Point Score in their 2021 World Whisk(e)y Review

New York Wine Classic “Best of Class” Announced

Drinking to the Future: What’s Trending in 2021

2021 Winners of BTI’s Annual Packaging Competition

Drinking in A Virtual Reality

BTI Announces 2020 Best of Year Award Winners

Clear Intent: Setting the Stage for Quality Vodka

CBS News Features BTI in the Pappy Story

Brand Survival in a Pandemic: Why Digital Advertising is the Best Use of Your Marketing Budget

The Strategies that Revitalize “Orphan” Brands

Market/ing Research in Reach

Labeled for Failure: 3 Obstacles to Successful Packaging (and Their Solutions)

Back from Down Under: US Trade Bets on Renewed Consumer Interest in Australian Wine

Blending for Success: The US Red Blend is Poised to Capture Consumers of Today and Tomorrow

A Defining Creativity: American Single Malt Whiskey Producers on the Category’s Push for Regulatory Recognition

The BTI Laboratory in the Age of Coronavirus

For BTI, Black Lives Matter

Interview With Drizly’s Liz Paquette – BDMA Webinar Archive

Capturing the Enlightened Consumer: Conscious Brand Definition with Uncle Nearest’s Fawn Weaver and Chris Benziger of Benziger Family Winery

Behind the Scenes of BTI’s 2020 Rum Review

Alcohol Marketing During COV-19 – BTI Webinar Archive

Five Steps to Sales Through The “Buy It Now” Button on Your Review Page

Thriving in the Era of COVID-19


Beverage Testing Institute, Clout And Bond Moroch Announce Alliance To Help Beverage Companies Drive Winning Brands

Saint Archer Gold Boasts Superior Flavor in Super Bowl Commercial

The Winners of BTI’s Annual Packaging Competition

New Baijiu Flavor Wheel

The Debut of a Baijiu Flavor Wheel

5 Beer Characteristics Beverage Directors Are Looking for in 2020

2020 State of Vodka with Hyatt’s National Director of Bars

Sparkling Wine by the Numbers: New-World Bubbles Offer Plenty of Competition for Champagne

"The consistency and broad consumer reach of BTI ratings and reviews really solidified the quality message of our artisan brand and helped us build a well-distributed and highly regarded specialty portfolio of beers."
Laurent-Xavier Gilbert,
VP Development at La Brasserie Unibroue
"The BTI rankings have an effect on what restaurants put on their wine lists, and ultimately on what you might be drinking."
Joe Gray,
Editor, Chicago Tribune
"BTI is still the outstanding tasting organization, uniquely independent. Keep up the good work!"
Jan Wells,
VP of Marketing, Cannon Wines
"Beverage Testing Institute is a professional operation with a professional approach. I like that they are committed to truly blind tastings and that their reviews are comprehensive and informative. We highlight the reviews in our tasting room and post them on social media; the consumer response is very positive. "
Edwin Richards,
Winemaker/Owner, Adastra
“Our BTI awards have helped us with our US distribution. Sales have increased form 0 cases to 250 cases in just a couple of months. We opened two new accounts in Seattle and New York.”
Eduardo Aguirre Victoria,
Terre de Vignerons
“[BTI's] is well known as a main reference for connoisseurs, experts and followers of spirits.”
Otto Flores,
Ron Barcelo
"We have used (BTI) for the last 5 years and couldn’t be happier. They always have great customer service and support! Not only do they have detailed professional reviews and tasting notes, the addition of the metallic stickers and shelf-talkers help us capture customers, and drive bottle sales. The trophies, medals, and printed awards are displayed as center pieces in our tasting room. Their website is easy to navigate and has great product information."
Mike Huffman,
Whidbey Island Distillery
“Our winery has had BTI rate our wines for a number of years. We use the bottle stickers and shelf talkers for both education and to enhance our marketing. We have had distributors request bottle stickers, and during wine pourings, we use the shelf talkers as a customer take away. We appreciate the information written by BTI since we find it to be concise, descriptive, informational, and a well rounded review of our wines.“
Janet Soderberg,
Alamira Wines, Vistaflores Estate
When we found out that our 20 year Pappy Van Winkle had been entered in BTI's 1997 World Spirits Championships and received their 99-point rating, that’s when we started getting calls from distributors around the country looking for our whiskey.

That was a benchmark moment for our business. Every time we received a high rating from BTI over the years, interest increased for our brand.

We owe a lot to the Beverage Testing Institute for our success.
Julian P. Van Winkle, III,
President, Old Rip Van Winkle Distillery
BTI has been our go-to partner for our alcohol awards program for years now, providing quality reviews of our wide selection of wines, beers and hard seltzers. The unique quarterly submission process allows our team to highlight new, trending and seasonal offerings and the staff at BTI is always responsive, collaborative and supportive to help us reach our goals.
Carrie Reitz,
Corporate Buying US, ALDI Inc.
The trust that consumers, major retailers, distributors and suppliers have for BTI makes their reviews and recommendations an invaluable complement and a huge asset to the success of Atlas’ bespoke label brands. I enthusiastically recommend their tools and services to anyone in the control or private label beverage program spaces.
Jim Cosma,
Atlas Imports

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